Writing articles online is a great way to make your blog into an authority site.
If it is done correctly it could provide SEO juice that lasts for years, with the result that traffic flows to your site from articles that you have written a long time ago.
Here are my top 5 benefits fromwriting articles online.
1- FREE
A great benefit because the majority of people when they first start out have very little marketing budget, so to have a free marketing platform can make a huge difference in the early stages of your online business. The results aren’t as immediate as paid marketing, but can last much longer if you get it right.
2-PROVIDES USEFUL INFO
Visitors can gain valuable info about a range of topics. It is a chance to build up YOU as a brand and tell people about your profile, your story, so that they start to get to know and trust you, making it easier for you to promote your business. You can provide marketing trainingand tips on products that will help their business move forward.
3-THE SEARCH ENGINES LOVE ARTICLES
If you write informative content that gives searchers what they are looking for, the search engines will reward you by promoting your page up through the rankings. Just remember to do your keyword research as there is no point in trying to rank for a phrase that has strong competition, unless you are already an authority site and have mastered SEO.
4-ANYONE CAN DO THIS
That’s the beauty of writing articles online, it is an area of marketing that you can begin with straight away. Just look into what is currently a hot topic in your niche, find a keyword that you can compete for, then write your article. If you are worried about what to say, check out how other people write, but don’t copy it, it has to be original, however the ideas are out there to give you inspiration. You don’t need to be a literary genius, just be you, write it your way and watch your posts improve as you start to do it regularly.
5-CREATES BACKLINKS TO YOUR SITE
You can create long lasting and effective backlinks to your site by re-writing your article about 5 different ways, then distributing it to different media outlets. Once you have published it on your blog, re-write it 5 times, then publish it through the many free outlets available and remember to put in a link back to the original blog post. The link must be to the URL of the page itself, not just to the website address, as they will give you a much better backlink. A good tip is to have a mix of social bookmark, social news, article, video and authority site backlinks if possible.
The key to writing articles online that will in the long term, turn your blog into an authority site is consistency and relevance. Ideally in the first 100 days you should aim for an article of some sort every day that has 5-7 quality backlinks coming back to it. It should be related to your niche and give visitors what they are searching for, then that should keep the bounce rate lower.
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