There are 4 crucial parts that make up an effective blog post and they can apply to any topic you wish to talk about. These rules should be used every time you blog and it’s also really important that you blog every day about issues or subjects that people will find interesting or useful.
When you first start your business, if you blog daily for the next 6 months, it will give you a solid and sustainable foundation, plus a consistent online presence that the search engines will begin to notice.
There isn’t anything that is technically challenging about blogging, so nobody should have any difficulty in mastering it, the key is to be consistent and you will improve in both speed and quality the more you do it.
Don’t worry about getting tied down into always talking about your niche and thinking you will run out of ideas. You don’t have to blog just about 1 subject, in fact the opposite is probably true. People buy from people, so talk about YOU, your passions, your ideas, what makes you tick, make it interesting so that people want to read your stuff, then you will create a following and the traffic will flow in as a result.
Write about whatever you feel like that you think others will want to hear about and you’ll soon get into the swing of it. Just remember to get something down on a daily basis.
So, what are the 4 crucial elements you need to include?
1 – The Title.
This should be eye catching and sum up what the post is about. Don’t mislead readers with a catchy title that has nothing to do with the main body of the article, as the search engines won’t like it and people will quickly move away if they don’t find what they have searched for. Also avoid using ALL CAPS or using special characters (% * @ +)
2 – The Body.
Try to write 400 words or more, but not too long, 700 max. Write short paragraphs, use quotes if you can and use the editing dashboard to highlight certain keywords in bold oritalics. Lay it out so that it looks appealing, this can be helped by adding images or video from Youtube that back up what the subject is about.
If you ever use someone else’s content, then give them credit for it by referencing the source and put a link in back to the original author.
3 – The Call To Action.
This is where you tell the readers what they need to do next. If you are selling something it would be a link encouraging them to purchase via a capture page, or maybe you ask them to comment on what they feel about your post, or just ask them to share the post if they liked it. Whichever of the these options fits the post, that becomes ‘the call to action.’
The best place seems to be in a PS line at the bottom of your post, as people seem to prefer it there as it seems less ‘salesy.’
Without a call to action visitors will quickly click onto something else that grabs their attention.
4 – The Tags.
This is usually at the lower right in the posting section and a lot of people who are new to blogging either miss it, or forget to add them. Tags are 1 or a few words that describe what your post is about and they give information to the search engines.
You can see below this post the tags I’ve used for this article.
PS; For more marketing tips and help check out MY BLOG.
No comments:
Post a Comment