A content aggregator can be a great source of fresh and current content for your blog material. They can provide hot topics that people are searching for and if they can find it from your site, you will undoubtedly benefit from all the extra traffic.
A content aggregator is a web site or some form of computer software that gathers a specific type of information from multiple online sources for reuse or resale.
These sites that provide this service are becoming more and more popular and from my experience, when I’m looking for something to blog about, I will now regularly use a content aggregator to gauge what people are searching for. If you then pick a topic that is relevant to your marketing niche, you can then use all this extra traffic that results from your post to promote yourself and your business to.
There are numerous types of content aggregators, but one of the most useful in terms of blog material is news aggregators, which are sites that take news stories and put them all together.
The idea of a news content aggregator has been around for a while, as it’s always been part of the role of journalists and editors to select and present information, but it’s now a lot more personal due to the highly visual presentation across new platforms such as mobile and the social integration.
Pulse is a content aggregator where you can choose from sources of content which could come from magazines, blogs or social networks, then you get a customised feed of what you want to read through your mobile.
Another similar service is Google currents where you can dig deeper into a subject, because it has sections within each topic, although you don’t get the social integration like a lot of the others have.
You could also try Taptu which not only allows you to follow single sources or curated channels, it also lets you create your own news stream by mixing content sources.
The best content aggregator has to be Flipboard, which calls itself, ‘your social magazine’. It’s apps were the first to let you customise your sources and it gives you a great, magazine style reading experience. The content is always current and interesting in all the channels it provides, as it uses an editorial team as opposed to relying on algorithms alone, so this would be my choice if you’re looking for blog inspiration that will attract traffic.
Flipboard can now offer a full version of the New York Times on its iPad, iPhone and Android apps.
All of these content aggregators are set up with mobile in mind and have iPad, iPhone and Android apps. The tablet has also been key for them, providing built in browsers and visual experiences that make it so easy to access and discover what’s happening in the world right now.
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