Wednesday, 27 April 2011

How Using Social Networking For Marketing Your Business Can Be Bad.

You can’t ignore the fact that using social networking for marketing purposes has to be a part of your daily routine. However, you can very quickly turn people off if you convey the wrong message, so you need to avoid using social networking for marketing in a negative way.

Here’s a few reminders of traps to avoid.

 
Don’t publish your profile page without enough information.

 
If people are going to invest in your opportunity, they want to know every detail about you. It’s no good just having your name and where you’re from, you need a clear, inviting profile picture, your career history, your family background and anything else that will help visitors understand what you are all about.

Don’t over promote your opportunity or products.

 
A lot of social networking sites don’t take kindly to “spamming” your business everywhere and it may result in you being banned from their community.

Plus, if you are too upfront with your sales pitch, it’s likely to turn people away as nobody likes to be pressurised into a decision and you may come across as sounding desperate for their business.

Outrageous statements about how much money they can make will never work in the long run, once you been rumbled and can’t back up your claims.

Don’t be secretive.

No one will be interested in you or want to buy from you if they can’t find out who the real person is behind the business or opportunity, so try not to hide anything and be as open as possible with the information you give on your pages.

Tell them about your story, what motivated you into starting your business, share your family details, be yourself, let them into your everyday life, tell them about your struggles and triumphs and you’ll find visitors will be a lot more responsive.

Don’t keep the good stuff to yourself.

 
Don’t be selfish if you discover a great way of doing something by thinking it will give you an advantage over others. Look on it as an opportunity to gain some fresh fans by sharing it around and helping others who have similar problems.

The key to getting people on your side is to give as much as you can, listen, help and stay humble, then the leads will come knocking on your door.

If you would like some more tips on using social networking for marketing your business, CLICK HERE, or check out TimIdle.com for more Internet marketing help. 

 

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