How you put together your personal brand can influence your job prospects, as a web product developer found out when he created his online CV to look like an Amazon page. The result was that his resume went viral and the guy in question received over 100 job offers.
This proves that by thinking outside of the box with how your personal brand looks it can have a major effect on making you stand out from the crowd.
Frenchman Philippe Dubost was searching for a job as a web product manager, so he decided to make his online CV look like an Amazon page, proving that some creativity and attention to your personal brand image can be the difference to getting you noticed.
He began his job search in late December and wasn’t happy about the prospect of sending out a normal looking CV like everyone else does, so he built his to look like an Amazon page, complete with product dimensions, five-star ratings, world-wide shipping and even a gift-wrap option.
“Amazon’s pages just naturally fit the form of a resume,” he said. “I just thought that if a company thinks that this is fun, then that’s a company I would like to work for.”
To start with his job hunting didn’t gain much momentum, but as Philippe explains, one decision changed everything.
“At first I sent it out as a link with the normal job applications I was sending, but then sent an email to a popular French blog saying ‘Hey guys, if you’re bored and have nothing to look at…’”
Within a week it was appearing on more and more blogs and social media sites and shot up from around 500 hits a day to over 200,000, and the page has gained over 27,000 Facebook “likes”.
But apart from being a viral hit across the Internet, Dubost’s Amazon resume has also achieved what he hoped it would do when he first thought up the idea, which was to get a job out of it. In all he has received over 100 work-related job offers coming from across Asia and Europe.
“Quite a few are great and are really fit what I’m looking for,” he said.
Philippe came to the conclusion that if you make your personal brand a smart piece of design, then add your own personality, it helps you to reach your target audience.
“It made me realize how important your personal brand is,” he says.
Your personal brand matters just as much if you intend to make your living from the Internet. People will only be attracted to you if they like the look of the message that you put across. It needs to be professional, open, giving and make people want what you have got, then you will have the all important trust factor built up that is the basis for growing your business, whatever area that happens to be in.
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