Does The Apple iWatch Worry Pebble And The Other Smart Watch Creators?

Are the rumours true that the Apple iWatch is being created? If so are the established smart watch makers like Pebble  worried about the big boys stealing their market?

On the contrary, they welcome the competition from the proposed new Apple iWatch.

The Pebble smart watch.

“The more people are looking at smart watches, the more they might look at Pebble,” says Pebble founder Eric Migicovsky.

Smart watches normally connect via Bluetooth to smartphones and often offer their own array of apps. They are currently a huge trend in hardware, so it’s no big surprise that an Apple iWatch should be on the drawing board.

Following Pebble becoming a sensation through crowdfunding site Kickstarter, many others followed in an attempt to catch onto the smart watch craze, including larger companies like Sony (SNE) and Google’s (GOOG, Fortune 500), plus Motorola have jumped in with their own techie takes on the wristwatch.

An Apple iWatch, however, could be a game-changer. The New York Times strengthened the Apple iWatch rumours on Sunday, reporting that Apple is working on an iOS-powered smart watch that features a curved glass display.

“It’s pretty cool that so many people are interested,” Migicovsky says. “When I started working on a watch five years ago, I was a kid at the University of Waterloo soldering things together. And then to see The New York Times writing a story a month about smart watches, that is awesome.”

Pebble had to produce 85,000 watches for Kickstarter backers and it began shipping in January after a four-month delay.

Some other smart watch makers agree with Migicovsky that an Apple iWatch would generate huge interest in the market.

“If the [Apple smart watch] rumours are true, they would instantly validate the category,” says Bill Geiser, CEO of MetaWatch.

Geiser says his product is focused on simplicity and design, but concedes that MetaWatch and other companies in the smart watch arena will have to make their products standout from the tech giant if Apple decides to get into the market.

“Apple is magnificently successful in all they do, and they will be in [smart watches] too, I’m sure,” Geiser says. “But not everyone is going to want the same thing. There will be products that do things the Apple watch doesn’t.”

We’ll just have to wait and see if the Apple iWatch does become a reality, but as yet nothing has been confirmed about a release date, which still gives the current players a chance to strengthen their hand and get a tighter grip on the market.

 

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